The 7‑Field Launch Kit That Sells: A Publishable Playbook for Contractor‑Ready Builds

Contractors need three things to bid accurately: a clear problem and user, a bounded scope, and testable acceptance criteria. A short, disciplined template focuses your thinking and forces tradeoffs that reduce ambiguity — the single biggest cause of missed timelines and rework.

This playbook leans on the principle of minimum viable specificity: give exactly what a contractor needs to start building, not an encyclopedia. The result is faster bids, fewer questions, and a realistic first‑PR delivered sooner.

Complete these seven fields in order. Each field maps directly to an output artifact a contractor expects: research summary → product brief; user flow → annotated mockups; acceptance checks → one‑page test suite.

1) One‑line value prop. 2) Primary user & core scenario. 3) Core flow (3–6 screens or endpoints). 4) Non‑goals and constraints. 5) Key data model or API surface. 6) Launch copy and metrics. 7) Acceptance tests (high‑level pass/fail and examples). Filling these produces the research summary, product brief, a small Figma slice with annotated exports, a pasteable OpenAPI stub and a one‑page acceptance test suite contractors can run against a staging build.

OpenAPI stub: include only the endpoints needed for the core flow, one example request/response per endpoint, and a note about auth and rate limits. Contractors prefer a runnable stub (e.g., OpenAPI YAML with example server: http://localhost:3000/mock) so they can stub integrations and bid against real responses.

Figma slice checklist: export only the frames tied to the core flow, set export formats for each asset, mark frames ‘Ready for dev’, and include spacing, tokens, and responsive rules in notes. Use slices to control padding and generate asset files developers import directly rather than asking for ad‑hoc screenshots.

Turn acceptance cases from field 7 into a single page: list feature, preconditions, step‑by‑step actions, expected result, and a pass/fail column. Keep cases concrete and automatable where possible (API checks, visible text, redirects). This page becomes the acceptance contract you use in payment milestones.

Include a short bidding checklist contractors use to confirm they can deliver: tech stack assumptions, timeboxed tasks tied to each acceptance case, testing strategy, and required assets. That checklist drives comparable bids and speeds selection.