Contractor‑Ready Launch Dossier: 8 Exportable Artifacts You Can Fill in 90 Minutes

The dossier is designed so a founder or single PM can complete it in about 90 minutes. Produce these eight artifacts (each exportable or copy‑pasteable) and attach them to the contractor bid request:

These artifacts solve concrete handoff friction: visual fidelity (Figma exports), API contract (OpenAPI), SEO and rich results (JSON‑LD product schema), verification (Gherkin acceptance tests), observability (telemetry map and naming rules), build/run requirements (deploy notes), CI checklist, and a minimal example repo structure. Contractors don’t guess — they implement to artifacts.

Open the key flows in Figma and create one page called 'Launch‑Dossier'. For each screen frame set export settings for SVG (icons/illustrations) and PNG @2x (photos/raster). Use Slices or Export settings on components you expect developers to import directly. This gives contractors pixel‑perfect references and production‑ready assets without manual back‑and‑forth.

Then fetch the file JSON (Figma File REST API or Dev Mode) to create a small machine snapshot that maps page → frame → layer IDs and export URLs. Attach both the PNG/SVG bundle and the JSON snapshot; the JSON allows scripts or plugins to reference exact layer IDs when generating CSS tokens or extracting assets.

Create an OpenAPI v3 stub that lists the exposed endpoints you expect (Auth, Product, Purchase, Webhooks). For each endpoint include the path, HTTP method, a minimal request/response JSON schema, an example, and the auth scheme. This gives contractors a contract to implement and test against; it’s far faster than long email threads about required fields.

Add a JSON‑LD Product snippet for your product and product listing pages (using schema.org Product). Include name, description, image URLs (from Figma exports), sku/mpn if available, brand, and offers. This is a copy‑paste block that improves SEO and is something contractors can drop into server templates or the head of static pages.

Write 3–6 Gherkin scenarios that cover the launch’s critical success paths (happy path signup + payment, product view → add to cart → purchase, webhook receipt and idempotency). Use Given‑When‑Then format so contractors can wire them into Cucumber/Playwright tests quickly.

Telemetry map: define an event taxonomy with object‑action naming (e.g., product_viewed, checkout_completed), required properties, and which destination(s) (analytics, warehouse, tracing) receive each event. Include a short governance note: sampling for noisy events, event versioning, and a linter check to enforce names in CI. This prevents taxonomy rot and makes analytics a contract too.

Deploy notes should be a one‑page runbook: required env vars, build image or runtime (Node 20 / Python 3.11, etc.), DB migration command, secrets source, health‑check endpoints, and rollback commands. Add a CI smoke test step that hits a staging health endpoint post‑deploy.

Contractor vetting checklist: require (1) code samples or repo links for similar work, (2) a reference or two with a short technical question, (3) IP/assignment clause and licensing terms, (4) a clear timeline and milestone payment schedule, and (5) a short paid test or spike for work above $5k. Use the dossier as the attachment that bidders must quote against to ensure apples‑to‑apples pricing.

Example repo structure: keep it simple and explicit so contractors can drop code in predictably. Provide a minimal skeleton in the dossier (folders, README with run commands, example .env). This saves time during onboarding and reduces initial PR churn.