Contractor‑Ready Feature Launch Kit: a 6‑File Package to Ship a Feature Handoff in Under 3 Hours

The kit contains six files you’ll hand to a contractor: (1) One‑page feature brief, (2) Annotated mockups (PNG or Figma link), (3) Acceptance tests (Gherkin snippets), (4) JSON‑LD feature card for SEO, (5) ASO screenshot masters sized for stores, and (6) Concise launch copy (titles, subtitle, CTAs). Each file solves a single failure mode in handoffs: scope drift, visual ambiguity, unverifiable completion, discoverability, poor store conversion, and inconsistent messaging.

Keep each file intentionally small. The brief is a single page with problem, scope, success metric, constraints and the single decision owner. Annotated mockups show states and edge cases. Acceptance tests convert acceptance criteria into executable scenarios. JSON‑LD gives search engines a structured, shareable feature description that can improve discovery. ASO screenshots convert the feature into store‑ready visuals. Launch copy is short, testable, and localizable.

Hour 0–0:30 — Create the one‑page brief (15–20 minutes) and pick the acceptance owner. Use a single problem statement, a target metric (e.g., reduce friction from X → Y), the minimal scope that delivers the metric, and known constraints (platforms, budgets, data). A one‑page brief reduces back‑and‑forth and becomes the contract for the contractor.

Hour 0:30–1:30 — Produce annotated mockups (30–45 minutes). Export three key states: empty, primary success, and error/edge case. Annotate tappable areas, animations, and data formats. If you work in Figma, include a direct share link and export PNGs sized for the final UI so contractors can reference exact pixels.

Write each acceptance criterion as a short Gherkin scenario: one GIVEN (initial state), one WHEN (trigger / action), and one THEN (observable result). Keep scenarios user‑facing and avoid implementation details (UI element ids belong in a separate test mapping file). These snippets are small enough for a contractor to convert into Cypress, Playwright or unit tests without extra clarification.

Supply 6–10 scenarios covering core flows and guardrails: happy path(s), an auth boundary, error handling, and one edge case like empty state. Attach a small test matrix that says which scenarios must be automated before merge vs. just manually verified. This prevents ‘done’ becoming subjective during review.

Add a small JSON‑LD snippet that describes the new feature as part of your SoftwareApplication structured data. Use schema.org properties such as softwareVersion, feature, description and url so search engines can understand and potentially surface the capability in feature‑level results. Keep the snippet focused: name, short description (50–110 chars), feature URL, and releaseDate. Google’s developer documentation for SoftwareApplication is a minimal, reliable reference for which fields are accepted.

For store listings, prioritize the first three App Store / Google Play screenshots and craft 1–3 words per screenshot headline (4–6 words max total). Deliver master files sized to Apple and Google specs and include a brief note on localization variants for each market. The launch copy file should contain title options (A/B test candidates), a short subtitle, a 150–250 word marketing blurb, and CTA suggestions to drop directly into your release pipeline.