Build‑Once Asset Pack: Produce Every Launch Asset From One Figma Mockup in 90 Minutes

Design a single master frame that demonstrates the feature’s complete happy‑path flow (onboarding → core action → success state). Keep devices and safe areas consistent — use Figma’s export slices and naming conventions so exports are reproducible. The goal is a single source of truth you can quickly resize and recompose for different assets without re‑designing screens.

Export settings matter: mark the master frame (and any nested components like CTA overlays) with export tags for PNG/JPEG and SVG where appropriate, and export at 1x and 2x for most store needs. Use Figma’s built‑in prototyping tools to create a short, device‑framed interaction that you can record for your preview video later. (help.figma.com)

From the same master frame, export the screen variants you need: App Store (portrait iPhone sizes), Google Play (phone + optional tablet), and press/agent hero images (wider aspect). Apple and Google accept standard image formats (PNG/JPEG) — export at the sizes required or at high resolution and let the stores scale down. Follow minimum/maximum counts (App Store allows 1–10 screenshots per device class). (developer.apple.com)

Design composition tips: create two headline overlays (short benefit line + one‑line subhead) and one device mockup layer you can toggle on/off when exporting variants for press and social. Produce a “feature grid” (3–4 shots) and a single hero image for press/agent use to keep PR and outreach simple and consistent. Save exports into a folder structure named by locale and device class so later uploads are painless.

Use your Figma prototype to capture a short device recording (20–30 seconds) showing the feature’s main task. Apple requires actual screen captures of the app for App Previews and restricts use of fabricated or heavily stylized device clips — keep the video honest and focused on real UI interactions. For marketing previews you can add explanatory overlays and faster cuts, but maintain clarity and pace. (developer.apple.com)

Quick editing workflow: record the prototype (desktop or device simulator), import to a simple editor (QuickTime + iMovie, Kap + a lightweight editor, or an app preview tool), trim to the 15–30 second window, add a single voiceover or captions, and export in the display target aspect ratio Apple/Google expect. Keep text overlays readable on small devices. Save a longer 60–90s cut for product tours or press.

Convert your single‑feature copy and metadata into a SoftwareApplication JSON‑LD snippet to add to your landing page. Include name, description, operatingSystem, applicationCategory, offers (if paid), and url. This structured data helps search engines understand your product and can improve rich result eligibility. Use the SoftwareApplication schema examples as a template and keep the JSON synced with your master mockup’s copy so you don’t have mismatched messaging. (developers.google.com)

Practical steps: paste the generated JSON‑LD into your app landing page head or serve it via a server‑rendered template. Keep a single canonical source (a short JSON file in your repo) that your build process injects into the final HTML to ensure consistency across locales and releases. Validate with Google’s structured data testing and update as you change feature names or pricing.

Turn the Figma prototype into a lightweight playable demo you can embed on your marketing site. Tools that export embeddable prototypes or convert Figma frames into interactive HTML let you ship a ‘try it in browser’ experience without building a product. Host the demo behind a simple feature‑flagged URL and embed a short CTA to request access or install links. (figma.com)

Distribution checklist: host the playable demo at a predictable path on your domain, include JSON‑LD on the same page, and use the same hero assets as meta preview images (og:image/twitter:image) so social shares and press links are consistent. This single source approach reduces back‑and‑forth with press and partners and keeps your story coherent.